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It hits you at 3:00 PM. Or maybe late at night while watching TV. It’s not a hunger pang; it’s a demand. A specific, nagging pull toward the vending machine, the cookie jar, or that hidden stash of chocolate.

Imagine sitting down to a dinner you’ve looked forward to all week. You take a bite, and within moments, a subtle tingling starts on your tongue. It shifts quickly to a swelling sensation in your throat. Panic sets in. For millions of people around the world, this isn’t a nightmare scenario—it is a daily reality.